David Beckham Introduces Instinct Gold Edition
In 2015, David Beckham once again proves that anything is possible. 10 years, and 10 million bottles later, he proudly launches Instinct Gold Edition. This limited edition fragrance reinvents the best-selling Instinct scent, capturing the elegance, style and modern masculinity that is synonymous with David himself.
The Instinct story is one of true success. After its initial launch in 2005 the range now includes one flanker and 6 limited editions. With over 10 million bottles sold (i.e. two every minute!), Instinct is one of the highest selling celebrity fragrances of all time thanks to its truly innovative and desirable scent paired with a unique and highly covetable bottle design.
Talking about the new fragrance, David says: “It’s incredible that Instinct is ten years old! I’m proud to celebrate this landmark anniversary with the launch of David Beckham Instinct Gold Edition, a new interpretation of my first fragrance. I hope you love the new scent and gold bottle as much as I do.”
The Instinct franchise has always been inspired by David’s focused drive. The Gold Edition is no exception. Echoing the original scent, the new fragrance is a classic fougère, blending an instant flash of freshness with a vibrant heart. Dynamic and masculine, Instinct Gold Edition epitomises the perfect balance between authenticity and sophistication, sensuality and strength.
The fragrance opens with an energetic burst of bright and contemporary freshness, thanks to an invigorating blend of Lemon and Bergamot Oil. This is tamed by the stylish refinement of Basil Grandvert to reveal a manly confidence. The heart revisits the classic virility of the first Instinct, this time with a modern edge. An explosion of aromatic Cardamom, uplifting Rosemary and sharp Juniper Berries creates an unconventional fragrance personality.
Finally, a sensual and precious hint of iconic Patchouli, timeless Vetiver and smooth Cedarwood creates an elegant signature.
Taking a cue from the iconic modern and refined original bottle, Instinct Gold Edition gives it a celebratory twist. The flask-like shaped bottle and magnetized cap are adorned in head to toe gold for the ultimate festive look. This dressed up touch is balanced by the design’s clean lines and minimalist embellishment, resulting in sophisticated masculinity.
The fragrance box echoes the bottle’s refined embellishment with its sleek black and glossy gold colour codes. To complement the bottle, the front of the carton is decorated with stylishly simple black graphics, including the distinctive dVb crest. Leaving no doubt that this edition of Instinct will be coveted everywhere.
David Beckham Instinct Gold Edition Eau de Toilette 50ml – $39
David Beckham Instinct Gold Edition is available for a limited time from 1st February 2015.
For stockist details please contact 1800 812 663.