Roll into Rolex at Sydney Airport – the first in-airport Rolex Boutique in Australia!
Swiss Watch Gallery and Rolex has opened the first in-airport Rolex Boutique in Australia. At Sydney International Airport Terminal 1, the Boutique is located within the new Luxe Promenade retail precinct – you can’t miss it with its striking eight-metre façade.
The new store offers a stylish setting to showcase the elegance of the iconic Rolex watches, featuring the luxurious Rolex aesthetic that is synonymous with the brand, including warm walnut timber, brushed and polished bronze surfaces and plush leather upholstery.
The interior’s design was inspired by the sea, in a nod to the Oyster – the world’s first waterproof wristwatch invented by Rolex way back in 1926. Rolex’s crown signature is celebrated throughout the interior in a stucco pattern on a feature wall.
The new boutique is a debut for Swiss Watch Gallery who will be retailing the Rolex brand in Australia for the first time, complementing the six existing stand-alone Rolex Boutiques it currently operates across Singapore and Malaysia.
You might be able to pick some of the new Oyster watches, such as the Lady Datejust 28 or the new Yacht Master 40 – both unveiled at Baselworld this year.
“We are thrilled to continue our long-standing partnership with Rolex. Our relationship with the highly regarded Swiss watchmaking’s crown jewel is 10 years old and going strong, a testament to the trust and confidence in our collaboration,” says Ashvin Valiram, Executive Director of Valiram, which owns Swiss Watch Gallery. “Our first watch boutique in Australia has grown from our successful business partnership with Rolex in Malaysia and Singapore. It is the result of a continuous evolution that began when we opened the largest Rolex Boutique in Southeast Asia in Pavilion Kuala Lumpur. We look forward to greater opportunities together ahead.”